Sweet touch ceramic / Siti Nur Syafieka Mohd Shokri

• Main Author: Mohd Shokri, Siti Nur Syafieka
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92969/1/92969.pdf; https://ir.uitm.edu.my/id/eprint/92969/

The objective of this research is to suggest a thorough revamp of Sweet Touch Ceramic, a ceramic manufacturing enterprise founded by Nurul Syifa Binti Abdul Rahman in 1988. His business, a ceramic company that has been around for a while, is still in operation in Ulu Klang, Ampang and Kuala Ketil, Kedah. Sweet Touch Ceramic has created various handcrafted ceramic items, including strikingly beautiful and distinctive ceramic flowers. The former logo was replaced as part of the redesign process because it was no longer appropriate for the package and the product. Current design flaws don't accurately reflect the product. Their attention can be captured by the suggested Sweet Touch Ceramic logo, which will establish a sophisticated and appealing visual identity. The selected ceramics company focuses on its unique products and offers a wide range of ceramics, but its specialty is ceramic floral products. The "Bunga Telur" ceramic flower, created by Sweet Touch Ceramic, is the foundation of their product line. The slogan, "Make the Difference in Every Touch," highlights the handcrafted nature of their ceramic creations, which have long piqued the curiosity of a broad audience with a focus on both inside and outside of Malaysia. Presenting Sweet Touch Ceramic's elegance and beauty. In keeping with the original ceramic concept, the brand's identity is straightforward and incorporates the ceramic flower insignia to preserve their initial product choice. Even though the original logo and packaging design were more accessible, they had trouble drawing in customers. The redesign project aimed to elevate the brand by means of an eye-catching logo and redesigned packaging that linked to the real and ceramic rose, tulip, and orchid flowers. The suggested design, which incorporates a popular natural concept, includes TVCs, kiosks, SMT, websites, and 3D. The recent revamp, which was influenced by doodling and photographic images, establishes Sweet Touch Ceramic as a strong competitor in the ceramic industry. In summary, the development story of Sweet Touch Ceramic features the distinctive usage of ceramic flowers, making it distinct enough to be acknowledged and compete with different kinds of businesses worldwide. This allows Malaysian ceramic enterprises to focus on their work one at a time on quality, capability, and universal appeal