BKFC / Ruzzardiba Ramli

• Main Author: Ramli, Ruzzardiba
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92968/1/92968.pdf; https://ir.uitm.edu.my/id/eprint/92968/

The study suggests a thorough overhaul for the iconic Bolehja Kitchen dish, boneless Korean fried chicken (BKFC). Founded by Muhammad Adib bin Azizan, BKFC debuted on October 28, 2018, in Kangar, Perlis, providing mouthwatering chicken in three tantalizing flavors. Spice aficionados will enjoy the Hot Pepper variety, fans of traditional Korean flavors will enjoy the Soy Garlic flavor, and those who prefer sweet and acidic flavors will enjoy the Honey Mustard kind. Bolehja Kitchen is known for its delicious food, but its unappealing colors and unrepresentative logo provide a design problem. Using a fun mascot and eye-catching colors that perfectly convey the essence of Korean fried chicken is the redesign option. "Tender Bites, No Bones in Sight," the tagline, suggests a crisp and delightful experience. Using vector images, the design concept is expanded to a series of advertisements that highlight the sweetness of honey mustard while showcasing happy situations across three themes: spicy, balanced with soy and garlic. This idea, which is reminiscent of a Korean doodle, is incorporated into print advertisements, digital designs, and business products in a way that makes it consistent across several media. Corporate products including merchandise, liveries, and uniforms all showcase the Korean doodle aesthetic. Print advertisements include outdoor posters, subway posters, guerrilla marketing, billboards, and social media ads. The website, exhibits, and TV ads are all covered by digital design components. The main objective of this makeover is to bring BKFC up to par with other well-known international brands. Bolehja Kitchen wants to build a visually appealing and memorable brand that appeals to customers both locally and worldwide. To this end, the brand incorporates culturally relevant design elements, a cute character, and a brilliant color palette. The revamped BKFC logo and packaging help the company establish a powerful and recognizable brand identity in the cutthroat food industry.