Chovastra cakes / Nur Aliah Adina Asmadi

• Main Author: Asmadi, Nur Aliah Adina
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92949/1/92949.pdf; https://ir.uitm.edu.my/id/eprint/92949/

This study is about redesigning for my client, a handmade cake business owned by Cik Nur Zahirah Binti Shamsul. The business was established in 2018 and sells cakes as their main product. A brand of homemade cake business. Originally known as Chovastra Bakes, In order to more accurately represent the cake, the product name Chovastra Bakes will now be Chovastra Cakes as part of the rebranding strategy. They located at No. 87, Jalan Delima 17, Taman Kota Masai, 81700 Pasir Gudang, Johor. Two of the current design issues are their unattractive logo and their lack of product designations. To create a visually appealing and memorable brand, the suggested Chovastra cakes combines eye-catching graphics and text. The tagline, "Fun in every bite," captures the idea that every taste leaves you wanting more and is best experienced while having fun with those you love. Across three ad series, the design concept uses graphic illustrations to highlight cheerful situations.Using the "batik cake" concept of Chovastra Cakes' most recent cake collection features three distinct flavours. There are three different which is matcha batik cake, indulgence batik cake, and biscoff batik cakeare included in this cake collection. Whether it's a birthday celebration, a picnic, or a day spent playing in the park, all three batik cakes are suitable for celebration and enjoyment at any time. The first series shows the happiness of going on a picnic with your special someone, while the second series shows celebrating a birthday. Playing on a playground brings excitement to life in the third design. This cheerful concept extends to corporate items, print ads, and digital designs, ensuring synchronization across various platforms. Corporate items, including livery, uniforms, and merchandise, are designed to reflect the cheerful concept. Theres five supporting marketing tools such as billboards, guerilla marketing, subway posters, social media ads, and outdoor posters. Digital design elements cover the website, exhibitions, and television commercials.The conclusion is that Chovastra cakes will be more well-known and fascinating .