Harum desa / Syaza Qurratulaini Isbullah

• Main Author: Isbullah, Syaza Qurratulaini
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92939/1/92939.pdf; https://ir.uitm.edu.my/id/eprint/92939/

The goal of this study is to redesign the brand for products that use wax melts. This product creates a wax melt candle with a symphony of fragrances inspired by traditional flowers. Zheo Lab Artisan Fragrance established Zheo Lab, a creative rebranding of regional goods, in November 2017. Harum Desa is located in Bangi, Selangor. To better represent the wax melt candle product, Harum Desa replaced Zheo Lab as the new design branding name. The lack of a specific name for the product presents a design problem. Additionally, the logo design is unattractive and basic. The Harum Desa logo combines leaves, flowers, and text to create a visually appealing and memorable brand. The color green represents the word Harum from "Harum Desa '' that I utilize. This is so because the hue reflects the verdant village surroundings. The word "desa" incorporates the color pink. The hue denotes one of the floral scents and indicates that the product is derived from it. Adults 23 years of age and older are the target demographic. Harum Desa offers three varieties of traditional flower scents: Mawar, Kemboja, and Cempaka. One way to read the tagline "Aroma Pesona Jiwa'' is as "Charm of Aromatic Spirit" or "Charm of Soul Fragrance." This means that the product seeks to produce a compelling and sensual ambiance, with a focus on the emotional and spiritual experience linked to the smell. The well-thought-out design of this product offers a haven from the bustle of the city, fostering a cozy atmosphere at home. The intention is to infuse daily life with the calming and revitalizing aroma of the village. A sense of romance and elegance permeates the air as the scent of Mawar fills it. Kemboja's aroma is like a tropical symphony that transports one to a far-off place. With its lovely floral overtones, it takes you to a peaceful oasis where frangipani essence thrives in harmony with the peace of the natural world. Moreover, the scent of cempaka conjures up a mood that is conducive to inner harmony and unity. Using an intriguing idea, the suggested design unifies stall designs, websites, product items, TV commercials, ads, and product designs. Finally, I hope that Harum Desa's renamed wax melt candle will entice buyers to utilize it by offering a new scent.