Lapisan Sarawak / Nurin Aqilah Muhd Azam

• Main Author: Muhd Azam, Nurin Aqilah
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92798/1/92798.pdf; https://ir.uitm.edu.my/id/eprint/92798/

Lapisan Sarawak, a bakery in Taiping, Perak, was founded in 2011 by Nur Athirah with a focus on Sarawak layer cakes. Even with the delicious flavours of Oreo Cheese, Chocolate Mint, and Masam Manis, the company faced a big design hurdle. not having a suitable stall and branding. A thorough plan was developed in response to revitalise the brand. The intervention began with the design of a unique logo, a cornerstone image that embodies Lapisan Sarawak. The rebuilt stall improved the physical presence of the product by striking a balance between practicality and aesthetics. This resulted in a visible representation of the revived brand identity. A fascinating video commercial and a series of eye-catching advertisements were created to increase the brand's reach. The new logo inspired illustrated components that were effortlessly incorporated across a variety of media platforms to create a unified story. The goal of this multi-media approach was to draw in both current and new clients by introducing them to the world of Lapisan Sarawak. In conclusion, the redesigned brand is ready to attract a new clientele thanks to its novel approach. The creative design strategy, which includes the stall, brand identity, and logo, establishes Lapisan Sarawak as a unique competitor in the industry. It is expected that this strategic makeover would appeal to both the current clientele and a larger audience, guaranteeing long-term growth and increased client involvement.