The factors influencing consumer attitude towards advertisement of Islamic financial institutions in Kuala Lumpur / Izzat Taqiuddin Ibrahim

In many cases, business promotion costs may cause more than the cost of the product along with its research and development. Promotion through advertising is not only to introduce new products, but also to remind society of the existence of a long product in the market. Consumers need to be aware an...

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Bibliographic Details
Main Author: Ibrahim, Izzat Taqiuddin
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/92795/2/92795.pdf
https://ir.uitm.edu.my/id/eprint/92795/
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