Kopiii / Anisha Nursyamimi Ramizan

• Main Author: Ramizan, Anisha Nursyamimi
• Format: Book Section
• Language: English
• Published: College of Creative Arts, Universiti Teknologi MARA, Kedah 2024
• Subjects: NC Drawing. Design. IIlustration; Graphic art materials
• Online Access: https://ir.uitm.edu.my/id/eprint/92670/1/92670.pdf; https://ir.uitm.edu.my/id/eprint/92670/

Kopiii offered by Kopi Kuih emerges as a distinctive coffee experience founded by Encik Firdaus and located in Laguna, Sungai Petani, Kedah. Boasting three enticing flavors-Kopi latte, Mocha and Matchakop-the brand face a significant design gap with no dedicated website, relying solely on social media for promotion. In response, I crafted a comprehensive solution, introducing a captivating new logo that resonates with the essence of kopiii. This transformative journey extended to the digital realm, where I meticulously designed an alluring website to enhance the brand’s online presence. Simultaneously, a robust brand identity was developed to reinforce Kopiii’s distinct character. Employing a dynamic live-action approach ,this new brand image was seamlessly integrated a cross advertising merchandise, supporting marketing tools, and a compelling video commercial. The strategic fusion of visual appeal and cohesive brand narrative is poised to propel Kopiii in to the digital forefront, captivating a broader audience and attracting new customers. Through this holistic branding effort, Kopi Kuih’s Kopiii is primed to flourish with a fresh, innovative concept, securing its place as a go-to destination for coffee enthusiasts.