Key opinion leaders: influencers of the digital age / Efina Hamdan and Siti Nur Fadzilah Abdullah
In the fast-paced digital era where information spreads at lightning speed and opinions are formed and reshaped within moments, the role of Key Opinion Leaders (KOLs) has become increasingly prominent. KOLs are individuals who possess expertise and influence in a specific field and have the power to...
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| Main Authors: | , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Negeri Sembilan
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/92132/1/92132.pdf https://ir.uitm.edu.my/id/eprint/92132/ |
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