CMP542: Leadership communication / Faculty of Communication and Media Studies

• Main Author: UiTM, Faculty of Communication and Media Studies
• Format: Teaching Resource
• Language: English
• Published: 2022
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/91083/1/91083.pdf; https://ir.uitm.edu.my/id/eprint/91083/; https://aims.uitm.edu.my

Leadership Communication is designed to introduce students to leadership perspectives and the role that communication plays in effective leadership and management strategies. This course examines the need for strategic leadership as well as the relationship between creativity and innovation in the context of modern organisations. It will also explores communication variables involved when leaders attempt to influence members to achieve goals in organisation. Students will have an opportunity to examine and develop their own personal leadership styles and potentials through collaborative and experiential learning experiences. Through this course, students will expose to the relevant theories and models to examine the dynamic relationships between leadership, communication, technology, culture, conflict and other variables that influence the behaviour of organisations. Case studies and exercise will apply knowledge, suggest strategies and tactics for communication with key external and internal audiences and prepare students to lead organisation through change.