CMP551: Internal communication / Faculty of Communication and Media Studies

• Main Author: UiTM, Faculty of Communication and Media Studies
• Format: Teaching Resource
• Language: English
• Published: 2022
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/90995/1/90995.pdf; https://ir.uitm.edu.my/id/eprint/90995/; https://aims.uitm.edu.my

This course is offered to communication management and policy students to equip them with thorough understanding of the functions of internal communication in organisation. It will provide knowledge and skills on how employee communication programs could increase organisational value. Students will be exposed to framework for best practices in managing internal communication. Students will have opportunities to investigate issues that challenge internal communication by analyzing real case studies and designing possible solutions for the benefits of the organisation. It seeks to develop students’ ability to integrate skills and knowledge on putting media vehicles strategically for communication purposes in the organisation. In addition, students should enhance their communication skills, both written and oral, through a thorough understanding of the strategies and techniques applied in managing employees. This course will complement student’s knowledge on basic human resource management towards providing a competent internal communication executive in the work place.