CMP500: Communication policy and strategy / Faculty of Communication and Media Studies

• Main Author: UiTM, Faculty of Communication and Media Studies
• Format: Teaching Resource
• Language: English
• Published: 2022
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/90785/1/90785.pdf; https://ir.uitm.edu.my/id/eprint/90785/; https://aims.uitm.edu.my

This course focuses on the fundamental theories, concepts, and applications of communication policy strategies to meet a variety of organisational goals. Provides an overview of practice in communication management, learning, and design of communication policies. This course also describes how these elements can be combined to create seamless programs that affect the publics of businesses and organisations; and how such programs increase organisational value and effectiveness. Students investigate issues that challenge contemporary organisations by analyzing case studies and designing possible solutions from multiple perspectives.