BRO502: Broadcast management / College of Computing, Informatics and Mathematics

• Main Author: UiTM, College of Computing, Informatics and Mathematics
• Format: Teaching Resource
• Language: English
• Published: 2017
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/90733/1/90733.pdf; https://ir.uitm.edu.my/id/eprint/90733/; https://aims.uitm.edu.my

The electronic media landscape is in constant change; be it the tools of its craft, the process of making its products, and the ways these products are exhibited and distributed domestically and internationally. However, the basic principles of managing an electronic media station, the production of its various program content and its transmission to the audience, and managing its knowledge resources remain the same and important. Therefore, this course attempts to provide tomorrow’s electronic media managers the foundation to succeed in an era of media convergence where television, telephone and computers are integrating as a single medium for entertainment, information and education.