The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali
In today’s world, the automotive industries have been an attributed to the country economic growth and stable employment market. Automotive industry have been largely growth as the involvement of the technology and high demand of the consumers as it is a needs good rather than wants in this day. Inv...
Saved in:
Main Author: | |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2015
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/90725/1/90725.pdf https://ir.uitm.edu.my/id/eprint/90725/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uitm.ir.90725 |
---|---|
record_format |
eprints |
spelling |
my.uitm.ir.907252024-03-21T03:54:16Z https://ir.uitm.edu.my/id/eprint/90725/ The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali Mohd Ghazali, Muhamad Naim H Social Sciences (General) Study and teaching. Research In today’s world, the automotive industries have been an attributed to the country economic growth and stable employment market. Automotive industry have been largely growth as the involvement of the technology and high demand of the consumers as it is a needs good rather than wants in this day. Involvement of automotive industry have created many Small Medium Enterprise (SME) to support the large organization by supply the component parts and semi component parts to large organization to produce finished goods for end user customers. The establishment of Proton in 1985 and Perodua in 1993 acted as catalysts to the development of the automotive sector. This automotive sector has been developed and growth as it strengthens its industrial base and reduce dependency on agricultural sector. The automotive industry is not only a major industry sector in Malaysia but it is also represent as a Malaysian pride. 2015 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/90725/1/90725.pdf The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali. (2015) Degree thesis, thesis, Universiti Teknologi MARA Sarawak. |
institution |
Universiti Teknologi Mara |
building |
Tun Abdul Razak Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Mara |
content_source |
UiTM Institutional Repository |
url_provider |
http://ir.uitm.edu.my/ |
language |
English |
topic |
H Social Sciences (General) Study and teaching. Research |
spellingShingle |
H Social Sciences (General) Study and teaching. Research Mohd Ghazali, Muhamad Naim The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
description |
In today’s world, the automotive industries have been an attributed to the country economic growth and stable employment market. Automotive industry have been largely growth as the involvement of the technology and high demand of the consumers as it is a needs good rather than wants in this day. Involvement of automotive industry have created many Small Medium Enterprise (SME) to support the large organization by supply the
component parts and semi component parts to large organization to produce finished goods for end user customers. The establishment of Proton in 1985 and Perodua in 1993 acted as catalysts to the development of the automotive sector. This automotive sector has been developed and growth as it strengthens its industrial base and reduce dependency on agricultural sector. The automotive industry is not only a major industry
sector in Malaysia but it is also represent as a Malaysian pride. |
format |
Thesis |
author |
Mohd Ghazali, Muhamad Naim |
author_facet |
Mohd Ghazali, Muhamad Naim |
author_sort |
Mohd Ghazali, Muhamad Naim |
title |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
title_short |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
title_full |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
title_fullStr |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
title_full_unstemmed |
The influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in Kota Samarahan / Muhamad Naim Mohd Ghazali |
title_sort |
influence of marketing mix and pattern of car purchasing buying behavior: a case of undergraduate university student in kota samarahan / muhamad naim mohd ghazali |
publishDate |
2015 |
url |
https://ir.uitm.edu.my/id/eprint/90725/1/90725.pdf https://ir.uitm.edu.my/id/eprint/90725/ |
_version_ |
1794641319264518144 |
score |
13.18916 |