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A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan

The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards cust...

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Bibliographic Details
Main Author: Adenan, Noridah
Format: Thesis
Language:English
Published: 2007
Subjects:
H Social Sciences (General)
Study and teaching. Research
Online Access:https://ir.uitm.edu.my/id/eprint/90273/1/90273.pdf
https://ir.uitm.edu.my/id/eprint/90273/
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id my.uitm.ir.90273
record_format eprints
spelling my.uitm.ir.902732024-03-19T05:37:20Z https://ir.uitm.edu.my/id/eprint/90273/ A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan Adenan, Noridah H Social Sciences (General) Study and teaching. Research The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards customer satisfaction. 2007 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/90273/1/90273.pdf A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan. (2007) Degree thesis, thesis, Universiti Teknologi MARA Sarawak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
spellingShingle H Social Sciences (General)
Study and teaching. Research
Adenan, Noridah
A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
description The aim of this study is to identify the perspectives of UNIMAS's staffs on the criteria for purchasing airline tickets with respect to AirAsia and Malaysian Airline System (MAS). The study is also to determine the quality of the website provided by AirAsia and MAS and their impact towards customer satisfaction.
format Thesis
author Adenan, Noridah
author_facet Adenan, Noridah
author_sort Adenan, Noridah
title A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_short A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_full A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_fullStr A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_full_unstemmed A comparative study on online marketing between Airasia and Malaysian Airline System (MAS): the perspective of UNIMAS’s staff / Noridah Adenan
title_sort comparative study on online marketing between airasia and malaysian airline system (mas): the perspective of unimas’s staff / noridah adenan
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/90273/1/90273.pdf
https://ir.uitm.edu.my/id/eprint/90273/
_version_ 1794641305393954816
score 13.160551

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