Brand preferences of perodua cars : a case study in Sibu/Saadon Hj Zamhari

• Main Author: Zamhari, Saadon
• Format: Student Project
• Language: English
• Subjects: Marketing; Management
• Online Access: https://ir.uitm.edu.my/id/eprint/89893/1/89893.pdf; https://ir.uitm.edu.my/id/eprint/89893/

The purpose of the study is to make a research on brand preferences for difference car models of Perodua brand in Sibu. The research include identifyingthe extent of brand preferences for one Perodua Brand namely Kancil, Kelisa, Rusa, Kembara, Kenari and Myvi. The focus of the subject is the Perodu...