Students’ experience in marketing communication through social media/ Nani Ilyana Shafie ... [et al.]

• Main Authors: Shafie, Nani Ilyana, Abd Rahman, Nurul Hayani, Ismail, Shaira, Mohammad, Noorita, Mohd Shariff, Balqis
• Format: Conference or Workshop Item
• Language: English
• Published: Unit Penerbitan Universiti Teknologi MARA Perak Branch 2023
• Subjects: Marketing; Higher Education
• Online Access: https://ir.uitm.edu.my/id/eprint/89775/1/89775.pdf; https://ir.uitm.edu.my/id/eprint/89775/

Experiential learning has gained prominence as a practical pedagogical approach in contemporary education. A total of 32 students enrolled in the Marketing Communication course, using social media as a marketing communication tool to provide a more interactive and practical application of knowledge....