Comparing the use of rhetorical appeals by two Malaysian politicians in their social media communication / Nor Ashikin Ab Manan and Alia Izzati Sham Shul Shukri

• Main Authors: Ab Manan, Nor Ashikin, Sham Shul Shukri, Alia Izzati
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Sabah 2023
• Subjects: Social and evolutionary theories of the state
• Online Access: https://ir.uitm.edu.my/id/eprint/89633/1/89633.pdf; https://ir.uitm.edu.my/id/eprint/89633/; https://borneoakademika.sabah.uitm.edu.my/

Drawing upon Aristotle’s rhetorical appeal theory, the study was conducted to compare the use of rhetorical strategies by two Malaysian politicians namely Syed Saddiq [P1] and Hannah Yeoh [P2] in their social media communication. Two research questions were formulated for the study: (a) What were th...