YSD track series / Anis Khalida Khalid and Nurul Ain Iftah Suhaimi

• Main Authors: Khalid, Anis Khalida, Suhaimi, Nurul Ain Iftah
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2023
• Subjects: Collections of general literature
• Online Access: https://ir.uitm.edu.my/id/eprint/89371/1/89371.pdf; https://ir.uitm.edu.my/id/eprint/89371/

The Sime Darby Foundation, in association with the Malaysian Sports Excellence Foundation (Sports Excel), has agreed to sponsor the track bike sports development program known as the YSD Track Series. With this, track bike athletes may have additional opportunities to compete in racing championships thanks to the YSD Track Series. 52 races are anticipated during the YSD Track Series' three-year span. The competition is held in 4 categories: under 15, under 17, under 19, and elite. The Elite Division will comprise of the keirin, sprint, elimination, and scratch events. The Nilai Velodrome track, a state track worth RM80 million, hosts the training facilities and competitions. The first competitor to try out the track was Dato Azizul Hasni Awang. Velodrome Nilai, constructed in January 2015, contains a 250-meter-long track made of wood similar to spruce with seating for 2000 spectators. In addition to the BMX bike track, it is furnished with 20 facilities for the use of people with disabilities (OKU), office space, and a praying area. In the pull strategy, the emphasis on advertising over personal selling in the promotional mix tends to be more pronounced. In this YSD event, advertising is done directly by using athletes as a platform to promote items known as Local B. In cycling competitions, the athlete often wears Local B trousers. Employing celebrities to increase sale is one method of promoting a product and is the pull strategy in sports marketing. Additionally, this will inform followers and viewers of the existence of a product and persuade the customers to buy it.