The predictors influencing employee loyalty at Bank Rakyat in the state of Terengganu / Nur Munirah Zainudin

• Main Author: Zainudin, Nur Munirah
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: Personnel management. Employment management
• Online Access: https://ir.uitm.edu.my/id/eprint/89190/1/89190.pdf; https://ir.uitm.edu.my/id/eprint/89190/

Employees are the most important and valuable assets of an organization. An organization’s success could not be realized without employees’ support and contribution. This study aims to examine the factors that influence employee loyalty among employees of Bank Rakyat in the state of Terengganu. Researcher had identified three factors that could influence towards employee loyalty. The three factors are identified as work environment, reward and recognition and training and development. In addition, this study also explored the mediator relationship between work environment, reward and recognition, training and development and Islamic Management Style towards employee loyalty. The sample of this study is 115 people by using stratified random sampling. The data were analyzed using the Statistical Package for Social Science (SPSS 22). The findings show that Reward and Recognition, Training and Development have significant relationships with Employee Loyalty. The results of regression analysis also showed that the Training and Development is the main predictor of Employee Loyalty and Islamic Management Style is the mediator of the relationship between Reward and Recognition and Training and Development of Employee Loyalty. The implications of future studies and studies in this area are also discussed.