Content, marketing, scheduling, characters, narrative, and cultural visual background as contributing factors to box office animation films in Malaysia : the moviegoers perspectives / Muhammad Husairi Kamisan

The Upin & Ipin animation series, which first aired in 2007, is one of the animation film that received a positive response in Malaysia. This success was further enhanced by the release of an animation film titled Upin & Ipin: Keris Siamang Tunggal, which raised over RM 26 million in a groun...

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Bibliographic Details
Main Author: Kamisan, Muhammad Husairi
Format: Thesis
Language:English
Published: 2023
Online Access:https://ir.uitm.edu.my/id/eprint/88713/1/88713.pdf
https://ir.uitm.edu.my/id/eprint/88713/
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