The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail

Promotional mix is one of the strategies used by Maxis Sandakan in enhancing their profitability. Furthermore, using promotional mix also people will be aware with all the services provided by Maxis Sandakan and from promotion also it is easy for the people know or gain lots of information about the...

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Bibliographic Details
Main Author: Ismail, Mahfuzah
Format: Student Project
Language:English
Published: 2008
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88549/1/88549.pdf
https://ir.uitm.edu.my/id/eprint/88549/
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