A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais

• Main Author: Jais, Sheena Marilyn
• Format: Student Project
• Language: English
• Published: 2008
• Subjects: Awareness; Fishers. Fishermen; Food industry and trade. Halal food industry. Certification
• Online Access: https://ir.uitm.edu.my/id/eprint/88545/1/88545.pdf; https://ir.uitm.edu.my/id/eprint/88545/

This research was conducted to study about the customer awareness and acceptance towards the dried seaweed. Dried seaweed is a healthy and new product in the market thus it needs to attract the customer. Here the objectives of this research is to know the level of awareness and acceptance besides to...