University College of Yayasan Pahang / Anis Sakinah Azman

• Main Author: Azman, Anis Sakinah
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: Higher Education
• Online Access: https://ir.uitm.edu.my/id/eprint/88494/1/88494.pdf; https://ir.uitm.edu.my/id/eprint/88494/

The University College of Yayasan Pahang (UCYP) is a famous higher education institution in Malaysia's state of Pahang. UCYP has been a vital participant in providing quality education and contributing to the progress of knowledge and skills in the region since it was founded with the assistance of Yayasan Pahang. This report examines UCYP's main business elements, such as its strengths, weaknesses, opportunities, and threats. The establishment of significant connections with numerous firms and organizations demonstrates UCYP's appreciation of the importance of bridging the gap between academia and industry. Numerous accreditations and recognitions from local and international organizations, indicating the institution's adherence to rigorous academic standards, have demonstrated the institution's commitment to academic excellence. The paper also outlines UCYP's weaknesses and threats, which are common issues for private universities. However, it identifies opportunities that the institution can capitalize on, serving as potential sources for revenue growth and increased student enrolment. Finally, the University College of Yayasan Pahang is a respected higher education institution committed to offering high-quality education, supporting research and innovation, and developing socially responsible global citizens. UCYP has the potential to increase its impact and visibility in the region's educational environment from ongoing efforts to resolve problems, focus on opportunities, and prevent threats.