The Melaka Butterfly and Reptile Sanctuary / Aliff Haikal Suhaimi

• Main Author: Suhaimi, Aliff Haikal
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: QL Zoology
• Online Access: https://ir.uitm.edu.my/id/eprint/88457/1/88457.pdf; https://ir.uitm.edu.my/id/eprint/88457/

The Melaka Butterfly and Reptile Sanctuary is a unique and exceptional wildlife attraction that offers a combination of butterfly and reptile exhibits, catering to a diverse audience of nature enthusiasts, families, and conservation advocates. The sanctuary's commitment to compliance with wildlife conservation laws and ethical practices ensures the welfare of its animals and underscores its dedication to long-term sustainability. To maintain its competitive edge and overcome challenges, the sanctuary must adopt strategic initiatives. Diversifying revenue streams, leveraging digital platforms for marketing, and forming community partnerships are key strategies to enhance its appeal and reach a broader audience. Emphasizing environmental conservation, educational programs, and visitor satisfaction will bolster the sanctuary's reputation as a responsible wildlife tourism destination. By continuously innovating, collaborating, and delivering unique experiences, the Melaka Butterfly and Reptile Sanctuary can thrive in the face of competition, leaving a positive impact on wildlife preservation and environmental awareness. Overall, the sanctuary's dedication to its strengths and ongoing efforts to adapt to changing market dynamics make it a leading destination for wildlife enthusiasts, with a mission to contribute significantly to biodiversity preservation and education.