Influence of halal logo on muslim consumer decision making / Henie Nabila A.Rahim
The purpose of this study is to identify the influence of halal logo on Muslim consumers' decision making and to determine the importance of halal logo for Muslim consumers' decision making. While the scope of this is bounded and delimited by a number of predetermined limits in which it on...
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/88299/1/88299.PDF https://ir.uitm.edu.my/id/eprint/88299/ |
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