Airod Sdn Bhd / Afuza Qistina Shamsudin

• Main Author: Shamsudin, Afuza Qistina
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: UG Military engineering. Air forces
• Online Access: https://ir.uitm.edu.my/id/eprint/88169/1/88169.pdf; https://ir.uitm.edu.my/id/eprint/88169/

Starting on the 1st of March, the student went and started her journey through the internship program initially organized by the university for her final semester as an international business student of UiTM Bandaraya Melaka. There she learnt various things that is to know about the actual life of starting a career especially when she is placed under the International and commercial program department at Airod Sdn. Bhd. The company is located right next to the Subang. Skypark Terminal in Subang, Selangor. Established in in 1985, AIROD Sendirian Berhad was founded as a private company, marking the first privatisation of a government initiative. Its main functions include maintaining and repairing both military and commercial aircraft, as well as the auxiliary machinery and parts. There the student was given many opportunities to brush up her soft skills with attending to the company’s international customers. Besides that, she went through many types of administrative tasking such as file organizing, writing minutes of meeting, travel to the ministry of defence for document signing and also preparing presentation slides. Hence, the purpose of this report is to study on the company through SWOT analysis. Apart from that, through the research and hands on experience of the whole industrial training. As a result, the mission, strategies, and objectives, strategic capabilities, general environment, competitive environment, and SWOT analysis are all examined. The analysis really shed some light on how Airod can discover it’s strength, weaknesses, opportunities and threats then the suggestion that the company could use to overcome the challenges or pursue the opportunities.