Non-parametric analysis of COVID-19-Driven online shopping behavior in Malaysia / Nurhasniza Idham Abu Hasan ... [et al.]

• Main Authors: Abu Hasan, Nurhasniza Idham, Ganggayah, Mogana Darshini, Mat Zin, Siti Hasma Hajar, Abdul Razak, Nur Ain Izzati, Jamal, Nur Faezah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA, Perak 2023
• Subjects: Factor analysis. Principal components analysis. Correspondence analysis; Online data processing
• Online Access: https://ir.uitm.edu.my/id/eprint/88127/1/88127.pdf; https://ir.uitm.edu.my/id/eprint/88127/

The COVID-19 pandemic has resulted in a surge in online shopping in Malaysia, which has highlighted the significance of delving into the factors that affect consumers' behavior when making purchases online. A cross-sectional survey was conducted in Malaysia between 3rd December and 27th Decembe...