The transformative role of artificial Intelligence in the event management industry / Abdul Hamid Abdul Halim, Norol Hamiza Zamzuri and Ayu Rohaidah Ghazali

• Main Authors: Abdul Halim, Abdul Hamid, Zamzuri, Norol Hamiza, Ghazali, Ayu Rohaidah
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management 2023
• Subjects: Customs relative to special classes; Cybernetics
• Online Access: https://ir.uitm.edu.my/id/eprint/88107/1/88107.pdf; https://ir.uitm.edu.my/id/eprint/88107/; http://myjms.mohe.gov.my/index.php/JIBE/index

This opinion paper explores the burgeoning influence of Artificial Intelligence (AI) within the event management industry. AI has emerged as a powerful tool, offering innovative solutions for event planning, execution, and attendee engagement. This paper provides a comprehensive overview of AI'...