The determinants of Muslim employee loyalty in takaful company: a case study of Sun Life Malaysia Takaful Berhad / Anis Aneeza Azman

• Main Author: Azman, Anis Aneeza
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Insurance
• Online Access: https://ir.uitm.edu.my/id/eprint/87908/1/87908.pdf; https://ir.uitm.edu.my/id/eprint/87908/

Employee loyalty is whatever the employee and employer agrees that it is. Employee loyalty can be classified as loyal towards the organization when the employees serve for at least two year and above. The aim of this research is to identify the main determinant that affecting employee loyalty in Takaful industry especially in Sun Life Malaysia Takaful Berhad. The problem identify in this research is the job turnover among employees in Takaful industry which reported in Sunday Star on 19 February 2012 is 12.12 percent. There are four independent variables to be used in the research are career development, compensation and rewards, workplace environment and Islamic value while the dependent variable is employee loyalty. In this research, researcher will conduct this research by using the questionnaire. Researcher will be distributing the questionnaire to the employees who worked in the Sun Life Malaysia Takaful Berhad. The collected data from the questionnaire will be analyze by using Statistical Package for Social Sciences (SPSS) version 21.0 & Amos software. In this research involved Pearson correlation coefficient and Multiple Linear Regression which used for testing all hypotheses and analyze the relationship between the dependent variable and independent variables respectively.