Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi
In recent years, especially during the COVID-19 pandemic, more people have been using mobile banking services. Mobile banking will grow in the long run as long as people keep using it. Thus, the objective of this study was to investigate what factors affect Generation Y (Gen-Y) customers’ continuanc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Negeri Sembilan
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/87600/1/87600.pdf https://ir.uitm.edu.my/id/eprint/87600/ |
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