Sarawak Securities Sdn Bhd: the importance of services marketing as a competitive tools / Edward Hutchinson Anthony Maramat

• Main Author: Anthony Maramat, Edward Hutchinson
• Format: Student Project
• Language: English
• Published: 2000
• Subjects: Marketing; Management
• Online Access: https://ir.uitm.edu.my/id/eprint/87474/1/87474.pdf; https://ir.uitm.edu.my/id/eprint/87474/

The expiry of the monopoly moratorium period for Sarawak Securities Sdn Bhd, the huge number of clients closing their trading accounts, the large number of remisiers moving to other stockbroking house, large number of clients transferred to other stockbroking house and the need to improve on the mar...