E-commerce interaction and the elements of trust / Mohd Sazili Shahibi , Zaitun Abu Bakar

• Main Authors: Shahibi, Mohd Sazili, Abu Bakar, Zaitun
• Format: Article
• Language: English
• Published: Institute of Business Excellence and UPENA 2010
• Subjects: Success in business. Performance; Electronic commerce
• Online Access: http://ir.uitm.edu.my/id/eprint/874/1/AJ_MOHD%20SAZILI%20SHAHIBI%20BMQR%20IBE%2010.pdf; http://ir.uitm.edu.my/id/eprint/874/; http://www.bmqruitm.com/

Trust was often cited as the main reason why many customers are still sceptical about some online vendors The purpose of this paper is to identify the elements of trust in ecommerce interactions and how far the element of trust has influence a business transactions electronically. A survey was co...