Transformasi strategi kualiti dan penjenamaan penerbitan: satu kajian terhadap Buku Fixi / Mohd Syuhaidi Abu Bakar and Siti Nor Fazira Jono
Quality transformation strategy and publishing house branding strategy impacts all aspects of business. The objectives of this study were to investigate the quality transformation strategy and publishing house branding strategy of Buku Fixi. Qualitatively, this study has interviewed 10 informants co...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/87352/1/87352.pdf https://ir.uitm.edu.my/id/eprint/87352/ https://e-ajuitmct.uitm.edu.my/v3/ |
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