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The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman

Recent studies have provided insights on the popularity of Instagram with high rate of 1billion active users. This showed an evidence that people are comfortable in utilizing this platform. This study examined how modest Instagram influencer could enhance consumers’ purchase decision and why individ...

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Main Author: Salman, Worood Abdulkarim
Format: Thesis
Language:English
Published: 2019
Online Access:https://ir.uitm.edu.my/id/eprint/87283/1/87283.pdf
https://ir.uitm.edu.my/id/eprint/87283/
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id my.uitm.ir.87283
record_format eprints
spelling my.uitm.ir.872832024-08-01T07:34:15Z https://ir.uitm.edu.my/id/eprint/87283/ The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman Salman, Worood Abdulkarim Recent studies have provided insights on the popularity of Instagram with high rate of 1billion active users. This showed an evidence that people are comfortable in utilizing this platform. This study examined how modest Instagram influencer could enhance consumers’ purchase decision and why individuals are motivated to participate in this particular social media network. This research also explored uses and gratifications individuals received from joining Instagram. 2019 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/87283/1/87283.pdf The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman. (2019) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/87283.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Recent studies have provided insights on the popularity of Instagram with high rate of 1billion active users. This showed an evidence that people are comfortable in utilizing this platform. This study examined how modest Instagram influencer could enhance consumers’ purchase decision and why individuals are motivated to participate in this particular social media network. This research also explored uses and gratifications individuals received from joining Instagram.
format Thesis
author Salman, Worood Abdulkarim
spellingShingle Salman, Worood Abdulkarim
The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
author_facet Salman, Worood Abdulkarim
author_sort Salman, Worood Abdulkarim
title The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_short The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_full The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_fullStr The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_full_unstemmed The impact of modest influencers on consumers fashion purchase decision in Malaysia via Instagram / Worood Abdulkarim Salman
title_sort impact of modest influencers on consumers fashion purchase decision in malaysia via instagram / worood abdulkarim salman
publishDate 2019
url https://ir.uitm.edu.my/id/eprint/87283/1/87283.pdf
https://ir.uitm.edu.my/id/eprint/87283/
_version_ 1806454653775249408
score 13.214268

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