A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof

• Main Authors: Saidin, Siti Ekshiela Zuhlaili, Mohd Afandi, Nor Aqilah, Yusof, Nur Amalina, Muhd Yusof, Nur Syafiqa
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Entrepreneurship. Risk and uncertainty; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/87043/2/87043.pdf; https://ir.uitm.edu.my/id/eprint/87043/

The study aims to determine what failure factors of entrepreneurship among young generation in online business. A conceptual model is proposed by following the study of Phau, Sequeira and Dix (2009). A survey of 100 respondents was conducted in Segamat, Johor among online seller in Segamat . Standard multiple regression and Pearson correlation were used to test the hypotheses developed and research question. By having a better understanding of the failure factors of entrepreneurship among young generation in online business, the entrepreneur and marketers of the online business can make better marketing strategies to attract consumer to buy their product. Theoretical contribution of this study is an extension of knowledge of online seller towards failure factors of entrepreneurship among gen y in online business