A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof
The study aims to determine what failure factors of entrepreneurship among young generation in online business. A conceptual model is proposed by following the study of Phau, Sequeira and Dix (2009). A survey of 100 respondents was conducted in Segamat, Johor among online seller in Segamat . Standar...
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my.uitm.ir.870432023-11-21T15:57:01Z https://ir.uitm.edu.my/id/eprint/87043/ A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof Saidin, Siti Ekshiela Zuhlaili Mohd Afandi, Nor Aqilah Yusof, Nur Amalina Muhd Yusof, Nur Syafiqa Entrepreneurship. Risk and uncertainty Electronic commerce The study aims to determine what failure factors of entrepreneurship among young generation in online business. A conceptual model is proposed by following the study of Phau, Sequeira and Dix (2009). A survey of 100 respondents was conducted in Segamat, Johor among online seller in Segamat . Standard multiple regression and Pearson correlation were used to test the hypotheses developed and research question. By having a better understanding of the failure factors of entrepreneurship among young generation in online business, the entrepreneur and marketers of the online business can make better marketing strategies to attract consumer to buy their product. Theoretical contribution of this study is an extension of knowledge of online seller towards failure factors of entrepreneurship among gen y in online business 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/87043/2/87043.pdf A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof. (2016) [Student Project] (Unpublished) |
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Entrepreneurship. Risk and uncertainty Electronic commerce |
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Entrepreneurship. Risk and uncertainty Electronic commerce Saidin, Siti Ekshiela Zuhlaili Mohd Afandi, Nor Aqilah Yusof, Nur Amalina Muhd Yusof, Nur Syafiqa A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof |
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The study aims to determine what failure factors of entrepreneurship among young generation in online business. A conceptual model is proposed by following the study of Phau, Sequeira and Dix (2009). A survey of 100 respondents was conducted in Segamat, Johor among online seller in Segamat . Standard multiple regression and Pearson correlation were used to test the hypotheses developed and research question. By having a better understanding of the failure factors of entrepreneurship among young generation in online business, the entrepreneur and marketers of the online business can make better marketing strategies to attract consumer to buy their product. Theoretical contribution of this study is an extension of knowledge of online seller towards failure factors of entrepreneurship among gen y in online business |
format |
Student Project |
author |
Saidin, Siti Ekshiela Zuhlaili Mohd Afandi, Nor Aqilah Yusof, Nur Amalina Muhd Yusof, Nur Syafiqa |
author_facet |
Saidin, Siti Ekshiela Zuhlaili Mohd Afandi, Nor Aqilah Yusof, Nur Amalina Muhd Yusof, Nur Syafiqa |
author_sort |
Saidin, Siti Ekshiela Zuhlaili |
title |
A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi,
Nur Amalina Yusof and Nur Syafiqa Muhd Yusof |
title_short |
A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi,
Nur Amalina Yusof and Nur Syafiqa Muhd Yusof |
title_full |
A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi,
Nur Amalina Yusof and Nur Syafiqa Muhd Yusof |
title_fullStr |
A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi,
Nur Amalina Yusof and Nur Syafiqa Muhd Yusof |
title_full_unstemmed |
A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi,
Nur Amalina Yusof and Nur Syafiqa Muhd Yusof |
title_sort |
study of the failure's factors of entrepreneurship among gen y in online business / siti ekshiela zuhlaili saidin, nor aqilah mohd afandi,
nur amalina yusof and nur syafiqa muhd yusof |
publishDate |
2016 |
url |
https://ir.uitm.edu.my/id/eprint/87043/2/87043.pdf https://ir.uitm.edu.my/id/eprint/87043/ |
_version_ |
1783882334038130688 |
score |
13.18916 |