Siti Akila Enterprise / Nurul Wajihah Sami'on ... [et al.]

• Main Authors: Sami'on, Nurul Wajihah, Jauhari, Nur Syazana, Rosman, Nurul Aqilah Syahirah, Amad, Nur Afira, Mohamad Nasir, Nurul Nashtasha, Yacob, Syamimi Syasya
• Format: Entrepreneurship Project
• Language: English
• Published: 2019
• Subjects: Entrepreneurship. Risk and uncertainty; Nutrition. Foods and food supply
• Online Access: https://ir.uitm.edu.my/id/eprint/87037/2/87037.pdf; https://ir.uitm.edu.my/id/eprint/87037/

Siti Akila Enterprise is a company 100% of bumiputra by Encik Halim which produces bakery products and frozen foods. The name of Siti Akila is taken from his youngest daughter’s name. The company has started his business since 2004 until now and it has been for 15 years. He run his business at TL 72, Kampung Parit Haji Idris, 84800 Bukit Gambir, Ledang, Johor. The operation of his factory start from 7:30 a.m until 2:00 p.m. He run this business with his wife and around 10 workers who help them to produce the products. This company has successfully marketed their products through agent’s sale and agent appointed in every district and state entire Malaysia. This company purpose is to control quality and improve the products in the future. He did not want to missing the original taste of the traditional cakes that he produces. It also because he want to keep the relationship with his regular customers by the taste of the products.