Customer acceptance towards elements of strategies for Syarikat Mohd Noor Yusof (SMNY) / Nurul Hussaimah Mohammad Robi

• Main Author: Mohammad Robi, Nurul Hussaimah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Management. Industrial Management; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/86818/1/86818.pdf; https://ir.uitm.edu.my/id/eprint/86818/

Property industry is a huge market in Malaysia. The industry player has opted different ways to sold the product. Therefore, several element of marketing strategies for properties product has already existed and several others strategy is there to explore. The acceptance of the customer will determine the successful strategies of property companies in selling their product especially for Syarikat Mohd Noor Yusof Sdn Bhd (SMNY). Thus, this study will examine the acceptance of customer towards three element that used in SMN Y. This study uses questionnaire that has been distributed to 30 respondent among the property buyer at Alam Perdana, Kemaman, Terengganu. Collected result is then being analysed Statistical Packages for Social Sciences (SPSS). The result shows that promotional plan as one of the marketing strategies is the most effective and has significant impact on customer decision to own the property. A few other marketing strategies are also being analysed and the result has been recorded in the study. A few suggestions are also being made to serve as recommendation to SMNY, so that their product will attract buyers in future.