Prediction of customer churn for ABC Multistate Bank using machine learning algorithms / Hui Shan Hon ... [et al.]

• Main Authors: Hui, Shan Hon, Khai, Wah Khaw, XinYing, Chew, Wai, Peng Wong
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Press (Penerbit UiTM) 2023
• Subjects: Machine learning
• Online Access: https://ir.uitm.edu.my/id/eprint/86389/1/86389.pdf; https://ir.uitm.edu.my/id/eprint/86389/

Customer churn is defined as the tendency of customers to cease doing business with a company in a given period. ABC Multistate Bank faces the challenges to hold clients. The purpose of this study is to apply machine learning algorithms to develop the most effective model for predicting bank custome...