The effect of consumers’ halal awareness toward purchasing imported food products / Nur Farhana Sahat ... [et al.]

• Main Authors: Sahat, Nur Farhana, Abdullah, Sakinatul Raadiyah, Fazial, Farahdina, Said, Shahirah, Abdullah, Mohd Muhsinul Nidzam
• Format: Article
• Language: English
• Published: Research Management Centre (RMC) 2023
• Subjects: Halal food; Imports
• Online Access: https://ir.uitm.edu.my/id/eprint/86059/1/86059.pdf; https://ir.uitm.edu.my/id/eprint/86059/

Consumers' halal awareness refers to the level of knowledge and understanding that consumers have about halal products and services. The term halal pertains to goods and services that are deemed permissible and in accordance with Islamic principles and laws. The objective of this study is to e...