Teega Crispy Brownies Palam / Abdur Fattah Abd Kadir and Muhammad Syukri Awis Jalani

Teega Crispy Brownies Palam is a premium cookies business that follows the current trend. The products offered by our business are for all groups of customers no matter young or old can try it. This product is also valuable for students in universities because the price is not too expensive and chea...

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Bibliographic Details
Main Authors: Abd Kadir, Abdur Fattah, Awis Jalani, Muhammad Syukri
Format: Entrepreneurship Project
Language:English
Published: 2023
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/85626/1/85626.pdf
https://ir.uitm.edu.my/id/eprint/85626/
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Summary:Teega Crispy Brownies Palam is a premium cookies business that follows the current trend. The products offered by our business are for all groups of customers no matter young or old can try it. This product is also valuable for students in universities because the price is not too expensive and cheap. It is affordable even though it uses high quality flavour. Our business was established on 15 May 2023. The headquarters location is located at Selangor. This location is strategic because it is near between a shopping centre and also a place to eat. Hence, the centre street is always busy with students making the choice whether to go to the shopping centre or the dining centre. Last but not least, we advertise this product on Facebook, which is our social media platform. We use this platform since consumers frequently use it today to search for or buy things. We employed teasers, soft sells, and hard sells in three stages to draw clients to my Facebook business page. We first produced seven teasers to grab customers' attention and pique their curiosity. Next, I gave the consumer some advice and benefits, and finally, I employed a hard sell by presenting the product's image or graphic, price, and payment method, which are frequently used by other merchants. Since our initial opening, we have gotten positive comments and answers from customers about the calibre of the products we provide. Our product has been effectively sold throughout the life of the company. It demonstrates that the goods we provide are of a high standard and will be the top cookie snacks in the Puncak Alamregion.