AkakHK / Nur Khadijah Zaifa Kamaruzaman and Nur Mahani Khalid

• Main Authors: Kamaruzaman, Nur Khadijah Zaifa, Khalid, Nur Mahani
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Materials and articles of clothing. Details and accessories; Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/85505/1/85505.pdf; https://ir.uitm.edu.my/id/eprint/85505/

As part of the Principle of Entrepreneurship (ENT530) course at Universiti Technology Mara (UiTM), we have created a small business called AkakHK. AkakHK is a business owned by Nur Mahani binti Khalid and Nur Khadijah Zaifa binti Kamaruzaman, specializing in selling accessories primarily for ladies. Our business aims to leverage social media, particularly Facebook, as the main platform to attract online customers, raise awareness, and boost sales. To promote Akak HK effectively, we will utilize various Facebook marketing strategies. These strategies include teaser posts, hard-sell copywriting, and soft-sell sale postings. By implementing these techniques, we aim to engage with potential customers and drive sales through our Facebook page. As part of a social media portfolio assignment, we have formed a pair group where each student is required to find a product and conduct an online marketing campaign for a small business using Facebook. AkakHK's mission is to inspire women to live life on their own terms and pursue their dreams passionately. We strive to achieve sustainable fashion and contribute to the protection of our environment. Through AkakHK, we aim to provide women with trendy and fashionable accessories while promoting a sense of empowerment and environmental consciousness. Our focus on social media marketing allows us to reach a wider audience and establish a strong online presence. By successfully implementing our strategies, we anticipate increased customer engagement, brand awareness, and sales growth for AkakHK.