Cat Board / Nurin Adilah Mohd Rosli and Mohammad Haziq Anas Razali

• Main Authors: Mohd Rosli, Nurin Adilah, Razali, Mohammad Haziq Anas
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Entrepreneurship. Risk and uncertainty; Arts and crafts movement
• Online Access: https://ir.uitm.edu.my/id/eprint/85485/1/85485.pdf; https://ir.uitm.edu.my/id/eprint/85485/

Cat Board is a creative and customer-focused gift box business that specializes in offering cat-themed gift boxes for feline enthusiasts and cat lovers alike. We curate and design each gift box with the utmost care, catering to the deep emotional connection between humans and their feline companions. Our mission is to bring joy and happiness to both cat owners and those who admire the charm of cats through thoughtfully crafted gift experiences. The cat-themed gift industry is experiencing remarkable growth, driven by the increasing popularity of cat ownership and the enduring fascination with feline culture. Cat owners and cat enthusiasts are eager to express their love for cats and seek unique ways to celebrate their bond. As such, Cat Board recognized this market opportunity and took the chance to open up a business that is centered around making cat-themed gift boxes for people to enjoy. Our marketing and sales strategy revolves around digital channels and social media platforms, reaching our target audience of cat lovers and enthusiasts. We used Facebook as our main social media platform as it is one of the largest social media platforms globally, with billions of active users. This vast user base offers businesses an opportunity to reach a diverse and extensive audience, including potential customers from various demographics and interests. Additionally, Facebook offers forum circles, which makes finding cat enthusiasts that would be interested in our product easier.