Case study of the effectiveness of marketing strategy toward startup company: a case of O2O Commerce Sdn Bhd / Noranisah Abdul Khalim

The aim of this study is to find out the best marketing strategy that can be used by organization as the new startup company. As a new organization in the market, the company needs to come up with the strategy that can give high impact to the market and profit of company. Qualitative research method...

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Bibliographic Details
Main Author: Abdul Khalim, Noranisah
Format: Student Project
Language:English
Published: 2017
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/85170/1/85170.pdf
https://ir.uitm.edu.my/id/eprint/85170/
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