Customer perception towards Bumiputera's SME products in Medan MARA, Kuala Lumpur / Wan Khalidah Aqilah Wan Mohd Zulkifli
The study aims to identify the factors that can lead to the satisfaction of customers towards the Bumiputera's SME products and to determine the main attribute that coexist with the variables that contribute to the customers' perception towards the Bumiputera's SME products. The issue...
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| Format: | Student Project |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/85015/1/85015.pdf https://ir.uitm.edu.my/id/eprint/85015/ |
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