Effectiveness of the relationship marketing in Malaysian Cocoa Board (MCB) toward clients satisfaction / Nuur Fasihah Afiqah Ismail
Malaysian Cocoa Board (MCB) is one of government body who practiced the Relationship Marketing in their business performance which is relationship marketing (RM) as one of the key functionality in enhancing business performance. RM is defined as the identification, establishment, maintenance, enhanc...
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| Format: | Student Project |
| Language: | English |
| Published: |
2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/84972/1/84972.pdf https://ir.uitm.edu.my/id/eprint/84972/ |
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