Case study: Royale Talam / Muhammad Aiman Ramdan … [et al.]
This assignment's introduction will tell us about Malaysia's traditional kuih industry and the purpose of this study. This involves detailing the history of kuih traditional industries in Malaysia and how it has evolved over time. The study's purpose, on the other hand, focuses on a t...
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| Main Authors: | , , , |
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| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/84940/1/84940.pdf https://ir.uitm.edu.my/id/eprint/84940/ |
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| Summary: | This assignment's introduction will tell us about Malaysia's traditional kuih industry and the purpose of this study. This involves detailing the history of kuih traditional industries in Malaysia and how it has evolved over time. The study's purpose, on the other hand, focuses on a topic concerning entrepreneurship. Based on specific scenarios, it will explain why entrepreneurship is far more important in our lives than we realize. The second part, company information, will provide us with information about the company's history, such as its trademark, establishment, operating time, and among other things. Aside from that, it will explain the organizational structure of the chosen company, its products and services, and the strategies used by the company to stay in the market until today. The third part of this study is company analysis. The company's analysis included a Business Model Canvas (BMC) with nine different features of the chosen company, Royale Talam. The Royale Talam company's key partners, key activities, key resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams were all thoroughly reviewed. The second last section in this study is recommendation. The recommendations will discuss the approaching start-up that we seek by improving overall design, flavor, and so much more in order to provide more value to customers and compete in an industry with our own brand name and trademark. The conclusion is the final part of this study. In conclusion, we reflected on the acquisition of new knowledge as a result of completing this case study. |
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