Case study: company analysis Mom’s Kitchen / Natasya Athirah Mohd Zaini … [et al.]

• Main Authors: Mohd Zaini, Natasya Athirah, Nor Hashim, Nurin Hazirah, Azhar Laile, Nurul Athirah, Hasrol, Nurliyana, Mohammad Asri, Nur Syahirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84914/1/84914.pdf; https://ir.uitm.edu.my/id/eprint/84914/

The goal of this analysis case study is to conduct an analysis of the Business Model Canvas utilized by the business that was selected. In this case, our group decided to go with Mom’s Kitchen, a home-based cake shop which is in Tanjung Tokong, Penang as our business of choice. This company’s primar...