Does branding really matter? a study of retail customers buying decision on local cosmetics products in Kota Kinabalu / Hartini Diwi Ag. Damit
Does branding really matter? The real question is, as a consumer do we care about the brand of the product we wish to buy? Or simply we just need to purchase that certain product that suits us. As most of the women and men all over the world and specifically in Malaysia, brand is simply one of the e...
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| Format: | Student Project |
| Language: | English |
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2010
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| Online Access: | https://ir.uitm.edu.my/id/eprint/84907/1/84907.pdf https://ir.uitm.edu.my/id/eprint/84907/ |
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