Case study: company analysis Coolblog Sdn Bhd / Nor Shafarina Izreen Mohd Azmi … [et al.]

• Main Authors: Mohd Azmi, Nor Shafarina Izreen, Ghazali, Noor Shuhaiza Nadia, Norashid, Nur Alia Hazirah, Shahrizan, Nuratul Shakirah, Jamaluddin, Nurul Ain Izzyanie, Maswari, Nur Syasya Insyirah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84797/1/84797.pdf; https://ir.uitm.edu.my/id/eprint/84797/

Jerrene Pang established Coolblog in 2005 and it was initially incorporated in Singapore. Since 2005, Coolblog has served the best-tasting, best quality and most reasonably priced beverages. Coolblog is the first to introduce tea-based beverages in Singapore and Malaysia that come in 25 various flavours. Additionally, Coolblog has described a three-year expansion strategy to add 150 stores to local markets in Malaysia and Singapore. They had accomplished their goals in 2011. They set a new goal of adding 400 outlets in the following two years. In 2022, Coolblog is not that famous. It is because they do not have as many advertisements as other competitors. They also only maintain the same menu and do not add new interesting menus. They do not follow the trend. As a result, we picked Coolblog for our case study in the ENT530 project. In this case study, we focus on Coolblog and include information about the company’s history, organisational setup, business strategy and offered goods and services. In addition, we also make statements about the company executing Coolblog’s operating strategy and estimated financial statements. From all of this data, we can easily identify Coolblog’s business issues, such as lack of promotion, low brand recognition, and the challenge of satisfying and keeping customers. We also can offer some recommendations, such as creating a variety of promotional strategies for their drinks such as social media advertisements. By implementing these case studies, we were able to train everyone who was accountable to be critical thinkers and problem solvers, as well as inspire us to be more innovative in handling problems by guaranteeing that the solutions will bring the company a lot of benefits and money in future. In the future, we intend to support our ideas. Coolblog might become the best beverage in the world, which would benefit them in many ways and bring in a lot of profit for their business.