Case study: company analysis Planting Burger / Nur Fatin Atiqah Azhar … [et al.]

• Main Authors: Azhar, Nur Fatin Atiqah, Ayob, Nur Fazirah, Mustapa, Nur Munirah, Izhan, Nurul Aida Nadilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2023
• Subjects: Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/84759/1/84759.pdf; https://ir.uitm.edu.my/id/eprint/84759/

The purpose of this study is to have a better understanding about the company’s goods, business path and services. This also would create an opportunity to learn more about the business flow of the company and how they handle their day-to-day operations. Based on what we have seen on their social media, we are interested in a business called ‘Plantinggg Burger’. Here are some of the background of the company. They first started their business back in 2015 near a bus stop at Giant for only about 4 to 6 months. Now, they have moved to a strategic location which is surrounded by residential areas and a hypermarket. This business is a sole proprietorship owned by Encik Muhd Faiz Bin Yusof, aged 35. The problem that was found about this company is that the owner seemed to not have any plans to expand the business for example he did not have the intentions to open new branches in the near future. Next, we will be discussing the Business Model Canva (BMC). The table of BMC consists of 9 items which are key partners, key activities, key resources, value propositions, customer relationships, customer segments, channels, cost structure and revenue streams. Furthermore, below the table there will be more explanations about the 9 items in detail. Findings refer to the problems related to the product while discussion is the solution to the findings. Here is what will be discussed. Firstly, food. They used too much sauces that made the bun too soggy. Secondly, service. Plantinggg Burger provides self-service which is inconvenient during peak hours. Thirdly, place. The store is located near a busy road which makes it a little difficult to stop by and the parking is limited. Fourthly, the environment. The store is open next to a road. If any accidents happen, this can affect customers who are enjoying their meal in the store. Hence, here is the discussion of the findings. They are, reworking the recipes, upgrading packaging, adding workers for the kitchen section and adding more space for the dining area. Lastly, we will discuss the recommendation. As for the recommendation, we have come up with our own product which is a burger and we have chosen the name ‘The Burger Lab’. Something unique about our product is that customers can customize the burgers according to their preferences. It is quite hard to find a place that serves burgers just the way we want so we decided to come out with a customized burger.